Single Biggest Reason
You Struggle with

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the crap they teach you

Most people are being taught
so much crap,
No wonder they struggle so much

Information without Transformation is an Abomination

So many gurus … "experts" … authors … speakers … bloggers … "thought leaders" …

So many books … blogs … reports … courses … workshops … conferences … seminars … newsletters …

Where are the results?

Where is the transformation that should follow all this information?

Why are so many of us strugglingstuckfrustrated?

Because they're teaching us crap.

It's the single biggest cause of our failure.

Why aren't they telling us
these facts …?


Over 70,000 books.
Yet only 9% of managers believe their leaders have the skills to lead their organizations into the future   


Over 80,000 books.
Yet the average relationship now lasts just 2 years 9 months … and loneliness is at epidemic levels      


Over 50,000 books.
Yet only 6% of managers are satisfied with their innovation performance and lack clarity on how to improve it   

Customer Svc

Over 20,000 books.
Yet 56% customers say they won't return to a business because of their poor customer service   

Empl Engagement

Over 2,000 books.
Yet employee engagement is now at a record low of 31% … and has never been higher than 38%   


Over 80,000 books.
Yet happiness has dipped to a five-decade low — with only 14% very happy   

It's time you break free

from all this crap

that's holding you back

Stop learning the wrong way

Nothing Changes if You Remember Nothing

Traditional gurus, experts, authors and speakers drown you in information — rules, laws, lists, habits. But this is the wrong way to teach. When you're drowning in information, you don't remember most of it.

  • How many times, on the 300th page of a book … you could barely remember the first 100?

  • How many times, during the last hours of a course … you struggled to recall the first hours?

  • How many times, barely a week after a conference … you were back to business as usual?

logo    How to learn the right way

Stop learning the wrong things

No Technique

Traditional gurus, experts, authors and speakers teach you techniques, best practices, methods, scripts, manuals and recipes. They're teaching you the wrong things!

Super achievers avoid techniques, methods, rules, laws and best practices like the plague.

For example:

Fujio Cho, Past President, Honorary Chairman, Toyota: No mere technique will transform an ordinary performer into a superstar.
Steve Jobs Founder, CEO, Apple: We don't think, 'Let's be innovative! Let's take a class! Here are the five rules of innovation, let's put them up all over the company!' When told most people do exactly that, he scoffed — Painful to watch!

logo    How to learn the right things

Learning the wrong things
in the wrong way
cripples you

You become dependent
on gurus, experts and influencers


Kahlil Gibran: The teacher who is indeed wise does not bid you to enter the house of his wisdom but rather leads you to the threshold of your own wisdom.

So, WHY do they keep dishing you their crap wisdom instead of raising your wisdom?

Albert Einstein: Any man who reads too much and uses his own brain too little falls into lazy habits of thinking.

So, WHY do they keep drowning you in too much to read and learn?

Maria Montessori: The greatest sign of success for a teacher … is to be able to say, "The students are now working as if I did not exist."

So, WHY do they design their crap so you keep returning to them for more?

Emerson: As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.

So, WHY do they keep dumping method after method on you instead of teaching you principles? WHY do they lead you to trouble?

Those who become extraordinary learn different things

and they learn those things differently

Steve Jobs: Everything around you … was made up by people that were no smarter than you. Once you learn that, you’ll never be the same again.
Herb Kelleher, Co-founder, Chairman Emeritus, Southwest: We had some thick manuals and we literally burnt them!
Elon Musk, CEO, Tesla, SpaceX: Boil things down to their fundamental truths and reason up from there.

When you learn techniques, methods, rules or best practices, you're learning what to think. This is what keeps you stuck at ordinary.

If you want to raise yourself to extraordinary, you must learn entirely different things and learn them differently. You must learn how to think. You must learn principles — so you're no longer dependent on experts, gurus or "thought leaders."

This might appear to be a small difference.

But this small difference makes all the difference in the world.

Think 4 yourself

You throw away an insane amount of time, money and effort when you don't think for yourself.

With so much at stake, why do most people still learn rules, laws, techniques and methods?

Why do they still rely on others to teach them what to think?

It's because most people think thinking for yourself is very hard.

They have it backwards. Learning what to think is overwhelmingly complex. You have to learn — and rememberso much that the chances you'll stumble are extremely high.

In contrast, learning how to think is elegantly simple. You need to learn far less. And you can use what you learned correctly and spontaneously.

As Emerson said, when you learn what to think (methods), not how to think (principles), you always invite trouble.

logo    Regain your Right to
think for yourself

From overwhelming complexity
to elegant simplicity


Only1List represents such a major breakthrough because it sharply reduces the amount of time, money and effort required to achieving great success.

But where do you learn how to think for yourself … rather than what to think?

Through an amazing breakthrough called Only1List.

Through 23 years of real-world experience combined with wide-ranging research, Only1List has boiled things down to their fundamental truths and identified that just 1 list of just 7 very specific elegantly simple principles separate those who become super achievers from those who merely "get by."

Now, you can finally move up from overwhelming complexity to elegant simplicity.

logo    Move up to Simplicity

77,196 people can't be wrong

Only1List has its roots in the discovery 23 years ago that what separates those who attain consistent success from those who continually struggle is just 7 simple principles.

Since then, 77,196 individuals have trained themselves with these principles.

For a sample of their enthusiasm, go here.

Many of them have been representatives from internationally-known companies such as these:

The Death of
the $360 billion Guru Industry

The Education & Training Industry (aka the Guru Industry) is a $360 billion behemoth that has been taking advantage of individuals and companies when we're at our most vulnerable and need help the most.

That's changing with Only1List.

Only1List shatters the tradition of drowning you in more and more — more books, more rules, more courses, more conferences — all of which keep you on an exhausting race where you never ever catch up.

Only1List torpedoes the tradition of pummelling you with rules, laws, methods, scripts, best practices, techniques and recipes — all of which hold you back.

A revolution is already underway. Will you be part of the revolution? Or, will you be left behind?

Gain an almost
Unfair Advantage

Only1List requires no inborn attributes, no special courage, no unethical maneuvers. Just a simple change in approach — barely noticeable to others — that imparts such leverage to an individual's results that they can accomplish more in one single week than most people would struggle to accomplish in an entire year.

People have been using this different approach — focusing on underlying principles rather than methods and recipes — for hundreds of years to gain an unfair advantage … in everything from cooking to sports to engineering.

So, let's take a look at cooking:

Most people rely on recipes — and there are thousands and thousands of recipes. Sound familiar?

But then, you probably know someone who is an absolute wizard in the kitchen. They don't need any recipes. They simply rely on their understanding of the ingredients — which is a very small, teeny fraction of the walloping number of recipes.

And they easily whip up mind-blowing, flavorful meals even when the fridge is quite bare — a situation that stumps ordinary cooks.

And they keep cranking out one delicious meal after another, never needing any new list or recipe. They're just that good at throwing together the same 1 list of ingredients … each time in a different way.

In the same way, you don't need a whole bunch of lists. You don't need a new book or course or blog for each new skill. You simply use the same 1 list in a different way — and, before you know it, you become like that wizard, excelling in situations that stump most people.

the old way

Only1List way

Most people fumble in new situations. They fumble when relying on a skill they've never tried before. They fumble when they're rusty on a skill they haven't used in a while.

And when they fumble, off they go, scurrying for more and more information.

With Only1List, the whole game changes.

Because each time you use the 7 ingredients of Only1List in a different way, your understanding of your 1 list expands and expands and expands … so you can ramp up faster and faster and faster across multiple skills like these —

@ Home

Make a Difference Be Super Effective Be an Attentive Listener Be Super Organized Live a Healthy Life Enjoy Tremendous Relationships Have Great Friends Influence Others Build Self Confidence Have Great Friends Get Super Motivated Forge Great Friendships Conquer Procrastination Change the World

@ Work

Gain Recognition Have Team Loyalty Be Effective with Feedback Be High Performance Get Things Done Make Things Happen Enjoy Customer Engagement Be a Great Communicator Ignite Collaboration Be Effective Negotiator Be Known for Innovation Be Naturally Charismatic Get a Standing Ovation Make a Dent in the World

logo    Learn Less | Win More

This new breakthrough works too fast.
Could obsolete traditional methods of learning

Ramping up with Only1List is probably too fast. You start with 1 list. Practice each of its 7 ingredients for just 5 minutes a day — until it becomes a way of life for you. And devote just about 60 minutes each week to mixing these 7 ingredients in a slightly different way for a new skill — until you can do it on your own with any new skill. And you're ready!

Escape the tyranny
of endless information!

Would you like to see for yourself how this amazing discovery saves you a ton of time, a ton of money, and a ton of effort? If so, click here to use the Savings Calculator and see for yourself how much time and money Only1List saves you.

How this changes everything!

When you break away from the overwhelming complexity of books, courses, workshops, lists, rules, laws and best practices … to the elegant simplicity of principles and fundamental truths, everything changes

Conquer Fear

After you've been drowned in lists, rules, methods and scripts, do you fear you won't get it quite right when you're out in the real world? Do you worry you'll forget to do or say something crucial to your success?

Now, you can conquer that fear — and forge forward with confidence — because Only1List gives you a simple + solid framework to capture results time and time again!

Conquer Regrets

Do you need lots of reminders, refreshers, regurgitations and repetitions? Are you going through many redos, restructurings, rethinking, restrategizing, reorganizations …and regrets?

These are sure signs you're learning the wrong things in the wrong way!

Only1List has just 7 ingredients. You can finally step off this treadmill!

Conquer Crap

Do you worry that much of the information you're getting today is incorrect, or incomplete, or just inconsequential?

Do you struggle to separate the worthwhile information from the worthless?

Just use the fundamental core of Only1List as your filter to quickly cut through the crap. And bypass the wild goose chase!

Conquer Skill Gaps

So you have a great idea but have no clue how to sell it?

Or … you've learned leadership but feel unsure about making a great presentation?

Or … you've learned to manage your time but your schedules are constantly derailed by people problems?

Or … you've taken a course on happiness but you suck at relationships — which is essential to happiness?

With the traditional approach, you'd have to plunge right back into more books or courses to close those skill gaps.

But Only1List changes all that. Because now, all you have to do is mix the 7 ingredients — which you'll already know — in a slightly different way for the skills you're missing.

Raise yourself up to
a whole different level of learning

Elon Musk CEO, Tesla, SpaceX: It is important to view knowledge as sort of a semantic tree — make sure you understand the fundamental principles, i.e. the trunk and big branches, before you get into the leaves/details or there is nothing for them to hang on to.
Only1List Tree

Only1List is that semantic tree — the fundamental principles — that Elon Musk talks about.

This semantic tree dictates what you think … how you think … what you say … how you say it … what you do … how you do it.

The semantic tree is your sword as you move forward through life. It is the foundation for just about every decision you make in your life, your relationships, your career, your business. It overrides any tricks or techniques or strategies you may have carefully fine-tuned.

Only1List is that powerful.

The reverse is also true

The semantic tree is not only your sword. It is also your shield.

Without this semantic tree, you'll flounder with nearly every decision you make in your life, your relationships, your career, your business. You'll drown in a sea of tricks, techniques and strategies that make success harder to attain. You'll end up on a path that will throw away an insane amount of your time, money and energy.

Yes, Only1List is that powerful.

Do YOU have the courage
to be great?

Only1List goes against the grain of what you've heard from your friends, your family, your co-workers, your peers, your associates. But ask yourself this: Are any of them great at anything?


Yes, it does takes courage to go against the grain. Do you have the courage?

Do you have the courage to throw out the methods, techniques, rules, laws and best practices that unremarkably average people use every day?

If you don't have the courage, your future is already decided: You will be "painful to watch," as Steve Jobs scoffed.

Steve Jobs also said this. About simplicity — Once you get there, you can move mountains.

As information continues to grow exponentially, the future will belong to those who embrace the underlying, elegant simplicity. They'll be the ones who move mountains.